Traffic counts

 According to INDOT’s traffic counts in 2019, 15,933 vehicles pass this corridor every day. To determine the views of one board, the traffic count must be divided by two, which results in an estimate of 7,967 vehicles going each direction daily. A national study has determined that the average vehicle has 1.38 occupants age 18 or older. When multiplied by 1.38 passengers, the estimated visibility is 10,994 adults who see each billboard daily. If they see 2 ads as they pass, that is 2,199 views each day, for a total of nearly 66,000 views each month. There is no print or online advertising that achieves anything close to that high of a view or click-through rate for the cost.